The Wish Group Summer Reunion


This past weekend I had the pleasure of hosting our annual Summer Reunion for the Wish Group and all of companies that we own. We have been doing these events for many years, and every year they somehow get better and better. Next week I intend to write up some of the more business and sales related issues we discussed at the event, but this week I wanted to share a few of my reflections from the event and why I believe events like these are essential for companies.

When you’re working day in and day out on tasks, meetings and other things, it becomes easy (far too easy) to lose sight of the most important asset in your company – your people. Your people are the reason that your company is successful.  Your people are essentially the secret sauce of why your company is different than any other company. That’s why it’s important to see where your people are coming from, and what motivates them to do what they do – and holding team events is the perfect venue for that.

At the Wish Group, we organize these events bi-annually – once at the beginning of the year to set goals and review the previous year, and one in the summer time to regroup and discuss how things are currently progressing. Even though we meet on a quarterly basis and do practice an open book management policy, we hold these more extravagant events so all of the leadership team has the chance to connect with staff on a more personal level and build rapport. Once your team understands why you’re so passionate about what you do, and vice versa, it’s easier to accomplish all of the goals you set out to do.

Another great benefit of events like this is the fact that your team will get to know each other better. This is arguably the most valuable thing that you’ll get from this event. Your team members are probably used to working with core people that they’re comfortable with, but these events provide the chance for them to build new relationships with team members they’ve never had the chance to mingle with. What this ends up doing is building peer accountability across your team. Peer accountability is crucial for any business, as it means that your team will work hard to finish projects and not let each other down – allowing you to grow your business without worrying.

At the end of the day, it doesn’t have to be an extravagant event that you host. No matter how many employees that you have, you need to get your team together outside the office so they get to know each other better, and so you see what kind of drive they have towards your business. Once you see how dedicated your team is to your common goal, I guarantee that you’ll be inspired.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.