What Does Professionalism Mean To You?

logo-subheadingThis past weekend was the annual Wish Group Kickoff event, where we meet up with all of our employees to discuss what we accomplished in 2014, where we met our goals and, more importantly, where we didn’t meet our goals. I truly believe that in order to move forward, you need to take an honest look at your shortcomings and use those to get a better understanding of where you need to improve.

We always tie in a theme with these events to drive home our focus to the team. This year our theme was professionalism, and what that means to us. To communicate this better, we compared the professionalism of pro athletes and the incredible lengths they go through to achieve success. These were the most important comparisons that we made:

Visualize It – One of the biggest differences that you’ll notice when pro athletes get interviewed is that they mention that they have been dreaming of playing at the pro level since they were a kid. They would visualize hoisting the Stanley Cup over their head, along with the feeling of immense pride that comes with it. Visualisation is a powerful thing, especially when setting personal or professional goals. If you can picture your company doubling their sales or experiencing immense growth in a year, then that image will be a powerful motivator to continue pushing forward.

Cool Down Time – Once a big game is over and done with, athletes generally take some downtime to cool off both physically and mentally. This is a time for them to figure out what worked during a game and what needs improvement. Cooling down is critical for any profession, as it gives you a chance to take re-evaluate. Let’s say you had a really good client pitch – why did it go so well? Is there a chance that you can replicate it? On the flipside, if something didn’t go well in a meeting with a potential client, why didn’t it go well? Always try to analyze things when you have time to do so, as you’ll be able to look at things free from all the pressure that you were facing at the time.

Have A Coach – Natural talent is certainly beneficial, but that will only get you so far. All of the best athletes have enthusiastic mentors behind them, pushing them to their physical brink and helping them improve their techniques along the way. Without these coaches behind them, it’s debatable to see how far these athletes would have gone on their own. I’ve discussed the importance of mentorship in the past, and how having someone who can offer you advice is a crucial asset. A seasoned professional can offer you many insights to help guide towards better running your business, as well as avoiding any pitfalls that they’re encountered in their career.

This kickoff event is important for the Wish Group, and a tradition we’ve had for 11 years now. If you haven’t yet, I highly recommend gathering together with your team to discuss the direction that you want to go in 2015.

Adapt When Your Plans Fall Through

Plan-A-Plan-B-change-600x439If you went to the mall this past weekend (or anytime this month really) then you’ve been elbow to elbow trying to get some last minute shopping done. This could have all been easily avoided of course if you had just made a plan beforehand and then tackled it strategically.

The interesting part is that not everyone leaves all of their shopping to the last minute on purpose. I know many people who make detailed shopping plans that list everything from who the gift is for, to where they’ll buy the gift and even the exact price. With such a detailed plan, you would assume that getting everything done would be simple since all you have to do is tackle each piece one at a time. Things don’t always go as planned though, and even the most detailed plan can fall apart due to unforeseen circumstances…. See what I’m getting at?

Most entrepreneurs easily recognize this scenario, as a detailed business plan or planned acquisition can fall apart, leaving you scrambling to find alternatives if you’re ill prepared. Cases like this is where you need to be adaptable enough to find other solutions, instead of staying stuck on what could have been. But how?

Always Have A Contingency Plan – No matter how bullet proof a plan may appear to be, you always always need to have an ace up your sleeve. There have been many instances where an organization has been brought to their knees because they had all their hopes on a major acquisition or something similar, only to have it fall through. In essence, since these organizations thought that this one particular action item in a plan would pan out and essentially set them up for success, enough to the point where they don’t even attempt to get new business. Once things fall through, there’s a period of time where everything slows down because you need to build up momentum again and get over the failure – which not everyone does. This is where the contingency plan is useful, because you’ve already detailed what you need to do in the worst case scenario. All that’s left afterwards is to follow that plan.

Don’t “Fall In Love” And Rush In – An old Elvis song says “Only fools rush in”, and I think this ties in nicely with the previous point because the reason a lot of companies don’t have a back-up plan is because they’re completely in love with the potential ROI one of their created plans has to offer, and blindly chase it without considering the downsides. I’m not saying that being determined on a certain item is a bad thing, but I am saying that you need to be realistic about certain things. Get your team together and objectively assess whether or not this plan can come to fruition, and if you’ll have to change details that you might have been “in love” with.

At the end of the day, you can’t depend on anything realistically working out for you. Even those who work their tails off can have things blow up on them. It’s in these moments though that true leadership shines, as how you navigate these stormy seas can sometimes determine your organization’s success.

Mastering Efficiency For Better Business

2594377_origThis past week I had the pleasure of taking part of an internal strategy summit with all of the Presidents of the different Wish Group companies, as well as attending our quarterly meeting with all of the companies. Admittedly, one of the challenges that we face with having so many different companies under one umbrella is a unified focus. While I’m perfectly happy with the success of each company all they have achieved, I adamantly believe that if all of the companies combine our synergies, we can become a much more efficient unit.

In fact, the heavy focus of this quarterly meeting was on efficiency. As with all of our meetings, we pick one theme and message to drive home to the team and our leaders felt that efficiency was certainly something that any company can always improve on. As such, from both our strategy summit and our quarterly meeting, here is what we are doing to increase our efficiency that can be applied to any company.

Re-examine How Things Currently Work – The first step towards making anything more efficient is taking an honest look at how things are currently working. I say honest because if you keep telling yourself that everything is perfect, nothing will ever improve. Examine some of your shortcomings and try to assess what mechanics you can put in place to streamline processes that will make you work smarter.

Assembly Line Principle – One of the analogies that we used to drive home efficiency is one of the most successful business efficiency success stories of all time – the assembly line. Henry Ford was famous for taking a long, complex process and turning it into something that made it significantly easier to produce more cars in less time. The main idea behind this was to have staff focus on using their strengths, instead of spreading them thin by trying to do everything. This is incredibly difficult at a start up company as everyone is always wearing multiple hats, but try and discover what tasks your team members excel at and whenever possible give them those tasks.

Trust Your Team – Tying into the previous point, once you’ve discovered what areas your team members are adept at, trust them to complete their task. If you’re constantly worrying about the kind of work your team is doing, it’ll leave less time for you to focus on running your business. Have faith that your team will always produce the best work possible.

I’m certain that efficiency is always top of mind for your company, so I’m curious to know what tasks you think you could be doing more efficiently, and what you want to improve on in your company.

“Thanks For All Your Hard Work”

86539528When you’re sucked into the day to day of running your business, it becomes far too easy to let some things slip through the crack. Administrative tasks, maybe a deadline on a project…but these things you can recover from. What you should NEVER let fall through the cracks is how much you appreciate your employees.

Your employees are the backbone of your company. Whether they’re in sales or operations, you wouldn’t have a business without them. You might be shaking your head in agreement, but I challenge you to remember the last time that you truly appreciated a stand out employee of yours. Taking the time out of your day to praise your employees can make the world of difference to them. Here’s why I think that appreciating your employees will work wonders for your company:

They’ll Work Harder – This should be an obvious point. If you never appreciate how hard your staff member’s work, they’ll eventually stop working hard for you. Everyone works hard for different reasons. Some work hard because they want to shine better than everyone else, while others truly believe in the growth of the company. It’s critical that you get to know your employees and what motivates them. Everyone takes appreciation in a different way, so you can’t assume that just telling one person “good work” will suffice. Take the time to examine how exactly their work has helped the business, and explain the positive impact to them. Doing this will make your appreciation towards them seem much more sincere.

They’ll Feel Needed – Have you ever worked at a company where you felt expendable? Those are the worst possible conditions to stay motivated in because you’ll feel that no matter how hard you work, it won’t make a bit of difference since you don’t think that your employer needs you. This is easily the most important reason to take the time to praise your employees, because they will understand exactly how all of those long hours are helping the company and having a positive impact. This is also the time where you can work in some mentorship with your staff, as they’ll not only be looking at your for guidance when they do things right, but also for some advice on how to always do things right.

If your staff feels needed at your company, they’ll want to stay at your company AND work hard to ensure successful business growth. It may look like these points can stand on their own, but it’s when you do a combination of all this appreciation towards your employees that you’ll really see your business grow and prosper.

A Successful Business Isn’t A Dash To The Finish

SCOTIABANK - Starting line shotThis past weekend in Toronto was the Scotiabank Waterfront Marathon that had over 25,000 participants, with a few here in the Wish Group participating as well. Even though I run every now and then and do play hockey, I have to commend runners because it’s really an entirely different beast than most sports. Where hockey is tough, fast and furious, I find that long distance running is slower but a lot more mentally involved. It’s for this reason that I think long distance running can teach entrepreneurs many practical lessons about running their business.

Keep A Steady Pace – This is probably the hardest lesson to learn, both for runners and business owners. While a marathon is technically a race, it’s different in terms that you can’t sprint for 42 kilometers straight right from the get go. You need to find a pace that you can maintain for the duration of the run, one that won’t burn you out but at the same time lets you set a good time. Clearly this is the same with business growth. Your business won’t grow exponentially overnight. It takes a lot of time, and you need to make the right decisions to ensure success. Once you do though, you’ll be able to watch your company grow at a steady pace.

Move Past The Walls – All of the runners I’ve spoken to have always mentioned “the wall”. It’s the mental phenomenon where you feel like you can’t continue anymore, that you don’t know why you wanted to do this in the first place, and that you can’t make it to the finish and you want to give up more than anything. How many times have you thought something similar when things aren’t going so well with your business? What’s important to realize is that the runners DO surpass that wall by believing in what they do and staying determined in reaching the finish line. There is never really a “finish line” for entrepreneurs, but that’s why I’m a firm believer in setting goals. You can consider these goals that you set as mini finish lines and just keep moving from one to the next.

Keep Improving – The best thing about running is that you set new best times for yourself and then you have a new goal to train towards, which may seem impossible the first time to set a personal best. However, with hard work you’ll be able to overcome that. See where I’m going with this? It really speaks for itself, but once you have an incredibly success quarter or year it only makes sense that you want to beat that number the next year – no matter how difficult it may seem.

Make The Most Of 24 Hours

24-Hours24 hours in a day – to some people it seems like that’s never enough to accomplish anything, but then there are the people who seem like they can get everything done in that time, plus still have time for their family, friends and a million other personal tasks. Your gut reaction might be to be envious of these people, but it’s not as if they’re cheating and getting an extra hour from somewhere. We ALL have 24 hours to make the most out of, which means that it really just comes down to time management.

Managing your time really is an art. It takes a lot of practice and experience to know how to best use your time, especially when you’re a sales person. Selling isn’t as simple as calling random names in a phonebook (which admittedly is a dated phrase), sending random emails and then patiently awaiting the results. You’ll need to be tactical of how you organize your time to ensure that you’re getting the best results while taking advantage of the time you have. I’ll provide you with a few insights from years of selling:

Write EVERYTHING Down – The key to any form of time management is to keep track of your day. Eventually you’ll be able to adjust and plan ahead, but to first start things out you should just write down everything that you’re currently doing in a typical day. This way you’ll get a solid understanding of how you currently spend your time. You’ll also get a very stark view of how much time you’re not using effectively, which might be difficult to accept. Everyone likes to believe they’re productivity machines, but we all fall victim to distraction.

(Try To) Limit Distractions, Or Schedule Them In – Once you get an understanding of how you’re using your time and see how you’re distracting yourself, the next step is to try and limit your distractions. I put an emphasis on “try” because I know that it’s not as simple as just cutting yourself off from the internet or turning your phone off. At the end of the day, we’re all human and can’t keep working hours on end without some form of distraction. What you can, and should, start doing is penciling time to be distracted. That way, you’ll make the most out of the bit of time that you have. Keep in mind though, that there will be many times when you can’t predict things coming up, and you’ll need to just act on instinct.

Know When You’re Good – Not everyone is an early bird, and not everyone is a night owl. Every person is efficient at different times of the day. For example, those who prefer working early mornings will tackle their most important tasks first thing, while those who are more functional in the afternoon will focus their mornings on less vital tasks and preparing for the tasks ahead. There’s no right or wrong when it comes to this. Figure out what works best for you and try to work around it. If you can prove results to your manager, you can even try changing your working schedule to accommodate this!

Like I mentioned, each step might vary slightly based on the results that you find, but once you find out what works for you, stick with it and you’ll find yourself using time a lot more efficiently – both in your work life and personal life.

Sell with Confidence to Sell with Success

Sell-With-ConfidenceIt’s well known that the people who have an extraordinary amount of success in business are generally those who are confident. Unsurprisingly, this is essentially the foundation of success when it comes to being an excellent sales person.

Sales people are generally known for their confident demeanour. If you think about any time someone has sold you something, you’ll probably remember how confident the person was that you would genuinely see benefit from the product.

Of course, unless you’re a confident person from the get go, this is actually really tough. And even if you are confident, sometimes being in front of a person or talking on the phone can completely change a person’s confidence levels! Here are three tips I can offer that should be able to help you sell with more confidence.

Believe In Your Product – This is the most important point I can make, and something that you need to understand before you fully commit to a sales position. Do you truly believe in the product you’re selling? Can you find the positive features of the product and understand how it’ll improve things for your customers? If you hesitated for even a second, then take some time to re-evaluate things. How can you realistically sell something with confidence if you personally don’t find value in the product or service? This is important because when questions come up from those you’re selling to, people will be able to hear your hesitation in your voice.

Let Go of Fear – I’ve dedicated an entire blog post to this in the past, but letting go of your fears is one of the most essential things to selling. Be it fear of rejection or anything related, your doubt will be conveyed when you speak. The way you speak and tone of voice are vital because it’s one of the few ways to let your potential customer know that they can trust you – and people don’t buy things from people they don’t trust!

Practice What You’ll Say, But To A Point – After being in a sales position for a while, you’re bound to notice that the same concerns from people will come up over and over again, or that if you tell potential customers how your product works in a certain way, they’ll understand a lot quicker. Having key points memorized, or even working off of a script can work wonders for your sales efforts. But much like with a speech or presentation, you don’t want to memorize everything word for word. If you do, you’ll risk the chance of coming across robotic or fake, which means people will lose interest very quickly in what you’re saying.

Gaining confidence is not an overnight act, and I’m by no means trying to simplify the process. My hope is simply to give you a solid starting point so you can sell things easier. Let me know if you have any insights!

Setting Standards and Expectations

setting-expectations-and-standardsSurely you’ve heard people mention in passing that they live by a “code”, but what does that mean exactly? While I could delve into many different territories here, something that I believe all “codes” follow is that they set certain standards and expectations.

Standards and expectations are important because they dictate vital elements of how your business will operate, like how you’ll treat your clients and who’s accountable in your organization. If you try to operate your business without setting any form of standards to follow, the results are guaranteed to be disastrous.

To me, these are the three most important people you need to set standards and expectations for:

For Your Clients – This should naturally be your priority. Who will be the point of contact for clients? How will you communicate with them? What type of tone will you use, professional or casual? How do you want them to perceive your organization? These types of questions may seem arbitrary, but if nothing is set in place before your team starts liaising with clients, the disorganization will be obvious. There are few things more annoying than multiple people from your organization reaching out to a client to ask the same questions.

For Your Co-workers – Another equally important set of standards that you need to have in place are for your coworkers. You may think that you have them in place, but are you sure that everyone truly understands what they are? This goes far beyond simple things like a dress code. This means that everyone understands deliverables for each project, how much time to allocate for different clients and who will deliver what work. Again, this may sound arbitrary, but you might be surprised once you discover what people on your team are expecting from each other – and from you.

For Yourself – This point ties in with what I was discussing earlier when I mentioned living by a “code”. When you set standards for where you work, then it makes sense that you should set standards for yourself, correct? While everyone’s idea of ideal expectations will differ, sit down and pencil out what exactly is important to you. How will you treat your clients? How often do you want to regroup with your coworkers? Are you realistically making enough time for yourself and your loved ones? These things matter in the long run. Once you have an idea of what people can expect from you, make it known to them.

One last thing I want to mention about expectations and standards is that once they’re set, don’t neglect them. While not having standards can be pretty rough, setting them and not following through is much worse.

How To Learn From Your Successes

Celebrate-SuccessMost people tell you to learn from your failures. I’m saying that it’s important to reflect on your failures to understand where you went wrong, and I’ve even talked about it in great length in the past, but it’s equally important to focus on your successes too.

While failure can teach you what NOT to do next time, success teaches you about what works and what you need to continue to do. However, don’t be blinded by success and forget that things can and will change, and you’ll need to adapt. Next time you close a deal or make a decision that grows your bottom-line, keep these tips in mind to continue your winning-streak.

Self-Reflect and Give Credit – When it comes to failure, we often look elsewhere to determine how something went wrong. But when it comes to success, we often credit ourselves. Reflect on what you did well and when it is appropriate apply the same methods. Equally as important, give credit where credit is due. Key players in your success need to be acknowledged and appreciated. It’s not only best practice but it will also help motivate your employees to drive success in the future.

That’s Good But It Could Be Great – Yes, you’ve accomplished something great but there is always something you could have done better. Pick apart the process of your success and try to find areas of improvement to make your next move stronger. It may be the timing of your deal or not negotiating enough. Either way, dig deeper.

Discuss Success With Your Team – Gather feedback from your team to ensure you have a rounded perspective. What you think may have went well, may have been perceived differently from your team. Engage in active listening when receiving feedback and let your guard down. Allowing your team to participate in the construction of future success will help grow a stronger team with commitment to your future action plan.

Celebrate Your Success – Don’t forget to celebrate. The team has worked so hard for this and you all deserve some fun. If you’re consistently successful but you never get to enjoy it, your success won’t be sustainable. Employees don’t want to work in a team where their success is not rewarded while being pushed to grow future success. Make hard work worth it – reward yourself and your team.

Overall, don’t be blinded by success but remember to enjoy it. Every milestone in your company can be learned from so it’s important to take the time to recognize it.  Whether it is success or failure, get to the root cause of it with your team.

The Challenges of Executing and Delivering

Wish_Group_Summer_ReunionWhether you only have one employee or 50 employees, execution will always be difficult. By execution I mean of course the way that you are completing tasks that will grow your business, and deliver positive results either to your leadership in the company or to yourself.

As I mentioned in my last blog post, the Wish Group went away for our bi-annual team building trip a couple of weeks ago. During these trips we like to have an overall theme for the event that will put a focus on the learning we’ll accomplish, with this year’s theme being execution.

The main goal for these trips is of course team building, but taking the time to discuss challenges and triumphs with your team is also an excellent way of doing that. When it comes to executing, we focused on four different areas that were loosely based on the four disciplines of execution, with a spotlight on sales of course:

Make Important Goals – The only way to achieve great success is to make goals that you can focus on. It may sound simple, but without a goal to focus on you simply won’t have the same drive that other sales people or companies have. One of the tasks we asked everyone at our Summer Reunion to complete is to write down their Wildly Important Goals for the year. This first step is really what sets the tone for how you’ll achieve success, since it’s important to actually define what success means to you!

Define Your Lead Measures – Even if you have a goal, what’s the point if you don’t have a practical way of reaching it? I put an emphasis on practical because it’s common to rush towards a goal instead of tackling it strategically. The best way I can explain this is with a common weight loss analogy. Your important goal may be to lose 50 pounds, but you can’t just make this goal and hope for the best. You’ll be keeping track of how much exercise you’re doing daily and even how many calories you’re taking in. The same thing applies to your sales team. Sure, they want to close a certain amount of deals, but victory lies in preparation. They’ll need to keep track of who they’re contacting, what prospects make the most sense to reach out to and what hasn’t been working for them in the past, just as a few examples.

Track Your Progress – It’s hard to admit, but there are only winners and losers when it comes to sales and business. People don’t pay to see two sports teams kick a ball around and not keep track of who wins. We pay to see one team win, which means another team has to lose. Keeping a scorecard of all of your successes will keep you focused on your goals in two ways. On one hand, having a visual record of the times when you didn’t quite reach your goals will motivate you to keep trying harder to turn those failures into triumphs. On the other hand, with the notes you keep from your lead measures combined with your scorecard, it’ll be extremely rewarding to have a solid trail of your success and how hard you’ve worked to get there.

Accountability to Yourself and Your Team – Your plans, your efforts and triumphs don’t mean anything if you don’t hold yourself accountable by actually following through with your action plan. It’s important to understand that this means keeping track of your failures too, because you’ll never be able to improve if you don’t look at both sides of your endeavors.

As you can clearly see, executing is by no means an easy task, and overnight results shouldn’t be expected. Like with most things in life, if you want to achieve greatness, you’ll need to take it one step at a time. And like most things as well, the first step is always the most difficult – but after that I guarantee that you’ll be able to do it!